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International Marketing Specialist

Job Details



Job Summary

The focus of this position is on international marketing and positioning CPGE to meet strategic and long term-objectives as related to international student recruitment, international student services, Study Abroad and Faculty-Led programs and other assigned programs. The incumbent is responsible for coordinating marketing efforts for recruitment in support of the International Recruitment and Partnerships unit as well as some support of college marketing and communication plans.

The CPGE Marketing unit is responsible for working with CPGE Administration, program administrators, and other clients to develop marketing campaigns and communication plans that will support the CPGE brand, products, and services.

Key Responsibilities

  • Oversee creation and distribution of international marketing materials, videos, advertisements, and promotional materials.
  • Oversee content of international and global web sites
  • Lead marketing strategies and projects related to international recruitment, partnerships and programs.
  • Analyze international market trends and recommend changes to marketing and business development strategies based on analysis and feedback.
  • Design and execute market research projects that provide vital information for program development and surveys that gauge customer satisfaction in international recruitment, partnerships and programs.


Knowledge, Skills & Abilities

  • Excellent written and oral communication skills
  • Strong organizational, problem-solving, fine attention to detail, and analytical skills
  • Knowledge of social media outlets, posting, developing analytics from social media sites
  • Ability to use market research to enhance the impact of communication strategies, campaigns, and program development
  • Ability to establish and maintain effective working relationships with staff, faculty, and community members
  • Strong presentation skills


Required Qualifications

  • Bachelor’s degree and/or equivalent training
  • Four years of administrative work experience involving study, analysis, and/or evaluation leading to the development or improvement of administrative policies, procedures, practices, or programs


Preferred Qualifications

  • Master’s degree in Business Administration, marketing, communications, or relevant degree
  • At least two years of marketing to international students for a large public university
  • Excellent written communication skills (based on application material)
  • At least four years of professional marketing experience including social media and customer relationship management coordination
  • Experience writing for web, communication plans, advertisements, and collateral
  • Experience working with Salesforce, Microsoft Office Suite, Adobe Suite, and website applications




Compensation

Classification: Administrative Analyst/Specialist, Exempt II
Anticipated Hiring Range: $5,300/month - $6,180/month
Hiring Range: $4,693/month -$8,489/month

San José State University offers employees a comprehensive benefits package typically worth 30-35% of your base salary. For more information on programs available, please see the Employee Benefits Summary .

Application Procedure

Click Apply Now to complete the SJSU Online Employment Application and attach the following documents:

  • Resume
  • Letter of Interest
  • Other


All applicants must apply within the specified application period: October 21, 2020 through November 4, 2020 . This position is open until filled; however, applications received after screening has begun will be considered at the discretion of the university.



Contact Information

University Personnel
jobs@sjsu.edu
408-924-2252

Additional Information

Satisfactory completion of a background check (including a criminal records check) is required for employment. SJSU will issue a contingent offer of employment to the selected candidate, which may be rescinded if the background check reveals disqualifying information, and/or it is discovered that the candidate knowingly withheld or falsified information. Failure to satisfactorily complete the background check may affect the continued employment of a current CSU employee who was offered the position on a contingent basis.

The standard background check includes: criminal check, employment and education verification. Depending on the position, a motor vehicle and/or credit check may be required. All background checks are conducted through the university's third party vendor, Accurate Background. Some positions may also require fingerprinting. SJSU will pay all costs associated with this procedure. Evidence of required degree(s) or certification(s) will be required at time of hire.

SJSU IS NOT A SPONSORING AGENCY FOR STAFF OR MANAGEMENT POSITIONS. (e.g. H1-B VISAS)

All San José State University employees are considered mandated reporters under the California Child Abuse and Neglect Reporting Act and are required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.

Equal Employment Statement

San José State University (SJSU) is an Equal Opportunity/Affirmative Action employer committed to nondiscrimination on the basis of age, ancestry, citizenship status, color, creed, disability, ethnicity, gender, genetic information, marital status, medical condition, national origin, race, religion or lack thereof, sex, sexual orientation, transgender, or protected veteran status consistent with applicable federal and state laws. This policy applies to all SJSU students, faculty and staff programs and activities. Title IX of the Education Amendments of 1972, and certain other federal and state laws, prohibit discrimination on the basis of sex in all education programs and activities operated by the university (both on and off campus).

Advertised: October 21, 2020 (9:00 AM) Pacific Daylight Time
Applications close:

Company

San Jose State University

As one of the most transformative universities in the nation, San José State is ready for big change. As part of Transformation 2030, SJSU's strategic plan, the campus community is dedicated to realizing the university's potential as a nationally prominent urban public university. San José State provides a comprehensive university education, granting bachelor’s, master’s and doctoral degrees in 250 areas of study. With approximately 36,000 students and nearly 4,300 employees, SJSU is an essential partner in the economic, cultural and social development of Silicon Valley and California. 

In collaboration with nearby industries and communities, SJSU faculty and staff are dedicated to achieving the university's mission as a responsive institution of the state of California: To enrich the lives of its students, to transmit knowledge to its students along with the necessary skills for applying it in the service of our society, and to expand the base of knowledge through research and scholarship.

Founded in 1857, San José State's history began before the Civil War, as the first State Normal School, which trained teachers who educated the people of a young California. Now, SJSU is a dynamic comprehensive university that anchors the 10th largest city in the United States, and Spartans are found around the globe. 

Faculty members combine research, scholarship and creative activity with industry or practical experience—incubating a problem-solving and entrepreneurial mindset. 

Joining the SJSU community means becoming part of an organization that has worldwide impact. Along with its rich history, SJSU is a dynamic and diverse community in the heart of downtown San José. Embark on your future at SJSU!

As employees of the California State University (CSU), you have a comprehensive program of health benefits including medical, dental, vision, flexible benefits programs and more available to you and, in many instances, your family. Additionally, you may be eligible to extend your health, dental and vision benefits to dependents up to age 26.

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