Content Strategist and Writer

Posting Details

Position Title

Content Strategist and Writer

Additional Information

Benefits and Community



Administrative Exemption



Length of Assignment

Full-Time At-Will

Position Function

The Content Strategist and Writer is a creative idea-generator, writer and problem-solver who owns the Ball State University brand’s story for all channels. From writing engaging content to developing long-term communication strategies, the Content Strategist and Writer works closely and collaboratively with all members of the Ball State’s Marketing and Communications Department.

Minimum Education

Bachelor’s degree in English, Public Relations, Communications or other related field from an accredited institution.

Minimum Experience

At least three years of writing for a corporation, agency or college/university

Minimum Other

Excellent creative writing skills, demonstrated skill in writing compelling ad copy, demonstrated editing skills, proven experience working in a fast paced environment, detail-oriented

Authorization to work in the US

Candidates for searches must have current authorization to be employed in the U.S. without employer sponsorship.

Preferred Education

Preferred Experience

•Experience working in Higher Education, creative services or agency setting.
• Demonstrated knowledge of media relations, pitching stories, content development and copy editing.
• Project management experience: managing multiple projects simultaneously; working effectively and efficiently with individuals and teams within a diverse environment; and using tools such as WorkFront.
• Experience in researching and collecting information, including interviewing skills, web research skills, and other intelligence gathering techniques.
• Demonstrated knowledge of strategic content, communication and marketing principles.
• Experience in using analytical skills in transforming business insights into strategic planning.
• Experience in using content curation skills, transforming content across platforms to meet different audience needs; ability to visualize the best way to present content.
• Evidence of effective written and verbal communication skills.
• Experience in using client relationship skills, being self-directed and in taking initiatives to completion
• Experience in using creative and critical thinking skills, goal setting and attention to detail.
• Demonstrated knowledge of web content best practices.
• Experience in using of Microsoft office.

Preferred Other

Pre-Employment Screening

Requires successful completion of a background check and education verification.

Position Title(s) Supervised


Required Certifications

EEO Statement

Ball State University is an Equal Opportunity/Affirmative Action employer that is strongly and actively committed to diversity within its community. Women, minorities, individuals with disabilities and protected veterans are strongly encouraged to apply. All qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex, national origin, age, disability, protected veteran status or any other legally protected status.

EEO /AA Employer/Veterans/Disabled.

About Ball State University

Ball State University is located in Muncie, Indiana, on an attractive campus 45 miles northeast of Indianapolis. Approximately 22,000 graduate and undergraduate students enroll in one of eight academic colleges that offer 120 undergraduate programs. We offer more than 140 master’s, doctoral, certificate, and specialist degrees, with many of them ranking among the best in the nation. Ball State aspires to be the model of the most student-centered and community-engaged of the 21st century public research universities, transforming entrepreneurial learners into impactful leaders – committed to improving the quality of life for all.


University Relations and Communications:140150

Department Information

Department Email or Phone Number

Duties & Responsibilities



Job Duty

Compellingly communicate our college’s brand story and shape and implement the college’s content strategies across multiple mediums.



Job Duty

Plan, write and produce high-impact communications for faculty, staff and the general public, including optimized content for websites, email campaigns, social media and media relations. Oversee deliverables across the project life cycle.



Job Duty

Serve as the managing editor and writer for the college’s newsletters, brochures, advertising campaigns and other communication channels.



Job Duty

Develop and implement guidelines and best practices for internal communications.



Job Duty

Own and champion the Ball State brand guidelines and ensure that clients and academic units adhere to them.



Job Duty

Create content for the Ball State web site, ensure timeliness of all information, and coordinate content updates to expand the college’s brand and reach. Utilize SEO and analytics to drive page views, conversions and yield.



Job Duty

Build relationships with and conduct regular interviews with faculty, alumni, key stakeholders, project leads/managers, and team members in order to develop stories for publication and market content. Develop innovative methods to share this content through news stories, social media or ideas yet to be created,



Job Duty

Work closely and collaboratively with team members, stakeholders and project owners to help define content objectives, needs and outcomes



Job Duty

Collaborate, consult and actively participate in new idea generation, brainstorming concepts, and make recommendations for creative ways to accomplish goals



Job Duty

Create and maintain editorial calendars and content plans. Conduct content audits and gap analyses



Job Duty

Supervise student interns, as needed.



Job Duty

Write speeches, media statements and letters, as needed.



Job Duty

Lead or serve on creative teams comprised of client service managers, graphic designers, communication specialists, photographers, videographers and vendors.



Job Duty

Perform other related duties as assigned.

Posting Number


Number of Vacancies


Desired Start Date


Position End Date (if temporary)

Open Date


Applications Accepted Through Date


Open Until Filled


Information regarding transcripts

The option to upload transcripts is available. Original, official transcripts showing the highest related degree earned is required at the time of hire (even if obtained at BSU). Degree verification will be conducted.

Special Instructions Summary

Please convey in your cover letter and/or resume how you meet the minimum qualifications for the vacancy as indicated in this posting.

Supplemental Questions

Required fields are indicated with an asterisk (*).

Applicant Documents
Required Documents
  1. Cover Letter
  2. Resume
Optional Documents
  1. Undergraduate Transcripts
  2. Master's Transcripts

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