Strategic Enrollment Advisor (Student Services Professional II)

Department Name

Student Recruitment

Salary and Benefits

Starting salary placement depends on qualifications and experience and is anticipated to be in the range of $4,304 to $4,459 a month.

This position is eligible for a broad range of benefits, including medical, dental, vision, life and disability insurances, retirement (CalPERS), tuition waiver, vacation and sick leave. In addition, 14 paid holidays are offered each year; 13 scheduled on specific days and a Personal Holiday that may be taken any time during the year.

A comprehensive benefits summary for this position is available online by clicking the View Benefits Summary link below or by request from SSU Human Resources.

Application Deadline

This position is open until filled. Please refer to the Application Process section of this posting for additional details.

Conditions of Employment

This is a full time, exempt position, which will lead toward permanent status following the successful completion of a probationary period.


Sonoma State University is committed to achieving excellence through teaching, scholarship, learning and inclusion. In line with our Strategic Plan and our Seawolf Commitment, our values include diversity, sustainability, community engagement, respect, responsibility, excellence and integrity. We strive to cultivate a community in which a diverse population can learn and work in an atmosphere of civility and respect. We encourage innovation, experimentation and creativity, as well as contributions to equity and inclusion, in the pursuit of excellence for all members of our university community.

Reporting to and under the general supervision of the Senior Associate Vice President for Academic Resources, the Strategic Enrollment Advisor (EA) is responsible for achieving undergraduate and supporting graduate enrollment goals established each term and year. This includes, but is not limited to, goals developed from the University Strategic Enrollment targets from which lead generation and applicant conversion goals will be met by the EA by conducting recruitment, outreach events, and other activities within an assigned territory. The EA is responsible for generating leads through recruitment travel and managing lead generation tactics deployed in the assigned territory; conducts appropriate follow-up with the leads generated to gain their application to the college; interviews prospective students and supports new applicants through the enrollment process. The EA is responsible for developing annual strategic recruitment plans, managing their territory budget and reporting upon their yields weekly. The EA conducts effective communication in alignment with the Senior Associate Vice President for Academic Resources to deploy digital communication strategies. This includes, but is not limited to, the development and hosting of webinars and other virtual relative events; conducts in-person and remote enrollment advising sessions; and tracks and monitors communication yields that are executed through University standard communication tools like texting and email campaigns. The EA is responsible for using a CRM tool to track and report upon all leads and maintains up-to-date records, notes, and statuses, and ensures all qualified leads are converted in the system.

Major duties of the position include, but are not limited to, the following:
- In coordination with and approval of the Senior Associate Vice President for Academic Resources, the EA coordinates a Recruiting and Outreach plan for external regional stakeholders to support the enrollment goals of an assigned territory. This includes, but is not limited to, setting times and locations for the EA to represent the University by tabling and presenting at College Fairs, Career Fairs, at local high schools, Community College Transfer Fairs, and other community-based organizations.
- Works closely with alumni engagement to partner on prospective student and alumni mentoring events in assigned territory.
- Makes data-informed decisions under the direction of the Senior Associate Vice President for Academic Resources to make recommendations as to how to best spend the marketing budget to support assigned territory.
- Plans and executes on-campus recruitment events in collaboration with other departments across the campus.
- Tracks and converts recruitment yields from Seawolf Saturdays, Preview Days, Information Sessions and other relative University-sponsored recruitment events that are in-person or virtual.
- Monitors and tracks conversion yields throughout the enrollment process for assigned territory.
- Tracks return on investment with recruitment travel, advertising, paid digital marketing initiatives and expenditures within assigned territory.
- Develops a range of recruitment marketing materials.
- Attends weekly scheduled meetings with the Senior Associate Vice President for Academic Resources and Campus Admissions Staff.
- Meets with the campus enrollment team weekly to discuss and coordinate upcoming recruitment events and forecast yields.

Performs other secondary duties as assigned.

Duties will primarily take place remotely in an assigned territory and in an office setting however additional duties may be performed in various locations on the Sonoma State University campus, including working both indoors and outdoors to support and participate in university activities and events. A significant time will be spent off campus at recruitment events which can be held at schools, community colleges, convention centers at both indoor and outside areas. Service delivery can vary from individual sessions, small and large group presentations, and hosting informational tables. There will be instances when the incumbent must make presentations and answer questions in front of large groups of individuals, and in noisy environments, often without the assistance of microphones or other devices.

The normal work schedule is Monday through Friday aligned with regular campus hours. As an exempt employee you have some flexibility in your schedule however must be available during the regular campus hours Monday through Friday to meet the operational needs of the campus and department. Evening and weekend hours may be required and will be specified only by the supervisor to meet operational needs. The incumbent must maintain regular and acceptable attendance at such levels as is determined by the Appropriate Administrator. The position will require travel, by automobile and airplane, and the incumbent must be able to work some night and weekend hours with overnight stays.


This position requires the equivalent to graduation from a four-year college or university in one of the behavioral sciences, public or business administration or job-related. Additional specialized experience during which the applicant has acquired and successfully applied the knowledge and abilities shown above may be substituted for the required education on a year-for-year basis. Possession of these knowledge and abilities is typically demonstrated through the equivalent of two years of professional experience in admissions, one of the student services program areas or in a related field; experience should give evidence of competence and indicate the potential for further growth. A Master's degree in a job-related field may be substituted for one year of the professional experience. One to three years of prior experience with sales, recruitment or marketing in higher education or related industries is highly preferred. Intermediate proficiency with computers, including standard office technology and Microsoft Office (Word, Excel) required. Knowledge of Google Suite, PeopleSoft, CRM tools, student information systems, virtual and mobile devices, and online applications preferred. Bilingual such as, Spanish, Arabic, Mandarin, Cantonese or any other language preferred.

This position also requires the following:
1. Working knowledge of enrollment requirements, policies and procedures in higher education.
2. General knowledge of University academic programs, student services, and campus opportunities and programs.
3. General knowledge of research and interview techniques; and of the principles of individual and group behavior.
4. Ability to interpret and apply enrollment rules and regulations.
5. Skill in interviewing and counseling students in an academic environment.
6. Ability to advise students individually and in groups.
7. Skill in listening perceptively and conveying awareness and comprehension.
8. Ability to express ideas clearly and communicate effectively in both oral and written form.
9. Ability to write clear, concise, accurate, and grammatically correct reports and communications.
10. Ability to speak effectively and make presentations to both small and large audiences and in dynamic environments.
11. Ability to effectively advise, work, and communicate with all levels within the university and with persons from diverse social, cultural and economic backgrounds.
12. Ability to work as a team member and collaborate with others to achieve required results.
13. Ability to establish and maintain productive and effective, inclusive working relationships amongst diverse populations including staff, faculty, administration, students, and other internal and external constituents.
14. Ability to actively participate in, and contribute to, committee work and group meetings.
15. Ability to accept constructive feedback.
16. Ability to reason logically.
17. Ability to collect, compile, analyze, evaluate, and forecast enrollment data affiliated with admissions, recruitment, and marketing and make verbal or written presentations based on these data.
18. Ability to take initiative and work independently in prioritizing assignments, establishing organized work plans, short- and long-range goals, long-range program improvements, and accessing challenges and taking appropriate action.
19. Ability to adjust to change (work environment, technology, policies, business processes, etc.).
20. Ability to use standard office and presentation equipment.
21. Ability to learn and keep up to date with changing trends in technology and enrollment support.
22. Ability to exercise sound judgement and well-versed with organizational change management.
23. Ability to quickly learn and apply a variety of state, federal, CSU and Sonoma State University policies and procedures that intersect with admissions and financial aid.
24. Ability to articulate the mission and goals of the University.

Qualification Note

Evidence of degree(s) or certificate(s) and/or license(s) required at time of hire.

Application Process

Click the "Apply Now" to apply to this position, materials submitted with your application will not be returned. For questions related to the application process, please reach out to Human Resources ( | 707.664.3100).

Qualified candidates must submit the following to be considered:
1. Cover Letter and Resume - application system only allows one document to be uploaded, so cover letter and resume must be included in the same MS Word or PDF file (file name should not contain any spaces or special characters)
2. Online Employment Application (complete entire application, resume/cover letter will not substitute for any part of the application)

A background check (including a criminal records check) must be completed satisfactorily before any candidate can be offered a position. Failure to satisfactorily complete the background check may affect the application status of applicants or continued employment of current employees who apply for this position.

The ADA Coordinator is available at 707.664.2664, to assist individuals with disabilities in need of accommodation during the hiring process.

Other Information

The university is an Affirmative Action/Equal Opportunity Employer. We consider qualified applicants for employment without regard to race, religion, color, national origin, ancestry, age, sex, gender, gender identity, gender expression, sexual orientation, genetic information, medical condition, disability, marital status, or protected veteran status.

This position may be considered a "mandated reporter" under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.

About Sonoma State

Sonoma State University, located 48 miles north of San Francisco, is one of the 23 campuses of the California State University. Sonoma State University is a liberal arts institution with an enrollment of approximately 9,000 students located in Rohnert Park, at the foot of the Sonoma hills in the Wine Country.

Sonoma State University is proud to be a smoke-free campus, where smoking and other uses of tobacco products, such as smokeless tobacco, the use of e-cigarettes and similar devices, are prohibited.

Sonoma State University's Jeanne Clery Act Annual Security Report is available at; Annual Campus Housing Fire Safety Report is available at

Contact Information

Sonoma State University
Human Resources
Main (707) 664-3100
Fax (707) 664-3196
1801 East Cotati Avenue
Rohnert Park, CA 94928

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