Director - Marketing & Communications

Posting Details

Job # 036687 Department Code 21214-2025 Department School of Management Job Title Director - Marketing & Communications Location Syracuse, NY Pay Range Commensurate with experience Staff Level S6 FLSA Status Exempt Hours

Standard University business hours

8:30am – 5:00pm (academic year)
8:00am – 4:30pm (summer)

Hours may vary based on operational needs.

Job Type Full-time Campus Syracuse, NY Unionized Position Code Not Applicable Job Description

The Director of Marketing & Communications at the Syracuse University Whitman School of Management plays a crucial role in supporting the school’s major goals by creating and executing communication plans and marketing strategies and ensuring consistency with Syracuse University’s positioning.

This role works closely with the Dean’s Office and the Assistant Dean for Marketing, Communications and with Syracuse University’s Division of Marketing and Communications, to identify priority areas of focus; collaborates with stakeholders in the areas of student recruitment, career services, institutional culture, research, and executive education, to create concrete goals for a given initiative; and directs the Whitman Marketing and Communications team in their execution of comprehensive, multi-platform marketing and communication plans and strategies in concert with the larger University’s marketing and communications strategies. In addition, the Director collaborates with Syracuse University’s Division of Marketing and Communications to advance University-wide marketing and communications goals.

Recurrent areas of focus include undergraduate and graduate recruitment efforts, including online programs; strategic communication to faculty, staff, community partners and other key stakeholder groups; reputation-building among peer institutions nationally and at Syracuse University; and public relations on behalf of the Deans Office and Whitman faculty, with an emphasis on breaking news, alumni and community involvement, and research. The Director is chiefly responsible for supporting the Division of Marketing and Communication’s media relations team’s earned media strategy.
Following established university brand standards, the Director of Whitman Marketing and Communications will support the undergraduate and graduate program offices in promoting the successful launch of new degree offerings; in increasing the size and quality of incoming student cohorts and in enhancing the narrative and articulating the value proposition of the Whitman undergraduate and graduate experiences. The Director also supports initiatives that enhance Whitman’s national reputation and increase rankings by communicating effectively to the Higher Education community about Whitman, and in partnership with the Alumni and Development teams, help strengthen Whitman’s connection to our extensive alumni base by supporting the alumni communications strategy.

The Whitman School of Management’s Core Values are the anchor to our culture and our people: Successful candidates should be able to articulate and demonstrate these values:

INTEGRITY – We are an ethical community that values transparency, accountability, responsibility, respect, and professionalism.
INCLUSION – We strive to be a student-centered community that is supportive of all. We are open-minded. We engage and encourage diverse backgrounds and viewpoints.
COLLABORATION – We believe the whole is greater than the sum of its parts. We value teamwork as the most successful way to reach our goals.
INNOVATION – We are forward-thinking with a global mindset, always exploring new and creative ideas that can bring positive changes to the world.
EXCELLENCE – We persevere, always challenging ourselves and each other to improve in pursuit of outstanding quality in processes and outcomes, leading to overall success.
The first three values – Integrity, Inclusion, and Collaboration – provide the foundation for everything we do. All three are essential for the successful pursuit of our fourth value, Innovation – which has always been, in turn, Whitman’s path to Excellence.
Taken together, these five values remind us that our community is at its best when we act with integrity, welcome everyone’s talent and ideas, and work together to create the best possible way forward.


B.A./B.S., Master’s degree preferred. Three to five years related experience.

Job Specific Qualifications

Exceptionally strong writing and verbal communication skills.

Highly effective interpersonal and communication skills and demonstrated expertise working with stakeholders from diverse backgrounds and cultures.

Interest in and familiarity with the national education landscape, including public schools and Higher Ed.

Experience working within an academic environment.

Experience with live-streamed meetings and events.

Diverse technical skillset related to print and digital communication and production, including comfort using Adobe Creative Suite, Content Management Systems ( CMS ), and Constituent Relationship Management ( CRM ) platforms.

Willingness to acquire additional technical skill sets to meet the needs of new and expanding strategic initiatives.


Collaborating closely with the Division of Marketing and Communications and Whitman stakeholders, the Director of Marketing and Communications is responsible for:

•Storytelling brand management •Storytelling marketing strategy •Internal communications •Marketing/Communications budget management •Marketing/Communications project management Physical Requirements




Application Instructions

In addition to completing an online application, please attach a resume, cover letter and portfolio or a link to your portfolio URL – please attach to other document.

About Syracuse University

Syracuse University is a private, international research university with distinctive academics, diversely unique offerings and an undeniable spirit. Located in the geographic heart of New York State, with a global footprint, and nearly 150 years of history, Syracuse University offers a quintessential college experience.

The scope of Syracuse University is a testament to its strengths: a pioneering history dating back to 1870; a choice of more than 200 majors and 100 minors offered through 13 schools and colleges; nearly 15,000 undergraduates and 5,000 graduate students; more than a quarter of a million alumni in 160 countries; and a student population from all 50 U.S. states and 123 countries. For more information, please visit

About the Syracuse area

Syracuse is a medium-sized city situated in the geographic center of New York State approximately 250 miles northwest of New York City. The metro-area population totals approximately 500,000. The area offers a low cost of living and provides many social, cultural, and recreational options, including parks, museums, festivals, professional regional theater, and premier shopping venues. Syracuse and Central New York present a wide range of seasonal recreation and attractions ranging from water skiing and snow skiing, hiking in the Adirondacks, touring the historic sites, visiting wineries along the Finger Lakes, and biking on trails along the Erie Canal.


Syracuse University is an equal-opportunity, affirmative-action institution. The University prohibits discrimination and harassment based on race, color, creed, religion, sex, gender, national origin, citizenship, ethnicity, marital status, age, disability, sexual orientation, gender identity and gender expression, veteran status, or any other status protected by applicable law to the extent prohibited by law. This nondiscrimination policy covers admissions, employment, and access to and treatment in University programs, services, and activities.

Commitment to Supporting and Hiring Veterans

Syracuse University has a long history of engaging veterans and the military-connected community through its educational programs, community outreach, and employment programs. After World War II, Syracuse University welcomed more than 10,000 returning veterans to our campus, and those veterans literally transformed Syracuse University into the national research institution it is today. The University’s contemporary commitment to veterans builds on this historical legacy, and extends to both class-leading initiatives focused on making an SU degree accessible and affordable to the post-9/11 generation of veterans, and also programs designed to position Syracuse University as the employer of choice for military veterans, members of the Guard and Reserve, and military family members.

Commitment to a Diverse and Inclusive Campus Community

Syracuse University maintains an inclusive learning environment in which students, faculty, administrators, staff, curriculum, social activities, governance, and all other aspects of campus life reflect a diverse, multi-cultural, and international worldview. The University community recognizes and values the many similarities and differences among individuals and groups. At Syracuse, we are committed to preparing students to understand, live among, appreciate, and work in an inherently diverse country and world made up of people with different ethnic and racial backgrounds, military backgrounds, religious beliefs, socio-economic status, cultural traditions, abilities, sexual orientations and gender identities. To do so, we commit ourselves to promoting a community that celebrates and models the principles of diversity and inclusivity.

Quick Link Job Posting Date 10/13/2020 Application Deadline Full Consideration By Job Category Staff Message to Applicants

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