Executive Director, Content

Posting Details

Job # 036688 Department Code 24005-6013 Department Marketing & Communications Job Title Executive Director, Content Location Syracuse, NY Pay Range Commensurate with Experience Staff Level S7 FLSA Status Exempt Hours

Standard University business hours

8:30am – 5:00pm (academic year)
8:00am – 4:30pm (summer)

Hours may vary based on operational needs.

Job Type Full-time Campus Syracuse, NY Unionized Position Code Not Applicable Job Description

Internal candidate identified.

The Executive Director of Content is the lead content strategist, storyteller and creator who ensures we reach our audiences through the right channel, at the right time with the right content. The Executive Director has two primary roles: 1. developing and implementing a goal-advancing strategy for gathering channel-agnostic connect and 2. Ensuring we deploy dynamic content across our various channels to bring our brand to life in consistent, cohesive and compelling way. To accomplish these functions, the Executive Director develops repeatable, systematic approaches to producing amazingly effective brand-aligned content with a methodology that leads to content that performs well with constituencies, ultimately advancing university goals. This individual is the editor and chief of the University’s magazine and works closely with the Executive Director of Digital to ensure timely content is pushed out on all of the University’s flagship digital channels. Works in partnership with the AVPs of Creative and Strategy to make sure multi-use content is developed and deployed strategically to aligned with larger integrated campaign milestones.


• Bachelor’s degree and a minimum of twelve (12) years of relevant professional experience, demonstrating strong leadership skills and a strong grasp of modern marketing practices.

• Minimum of seven (7) years in a content strategy leadership role, leading practice development within teams, with specific experience with content marketing platforms.

Job Specific Qualifications

• Exceptional strategic and creative sensibilities, including the ability to translate strategic, conceptual ideas into interactive experiences.

• Must possess strong ability to write/create in a persuasive, emotional manner necessary to create action by audience/customer/alumni/end-user while maintaining and enhancing the University’s brand identity.

• Energetic and detail oriented.

• Exceptional writing and editing skills, graphic design sensibilities, and knowledge of layout techniques.

• Experience with web content management systems.

• Desire and proven ability to be continually learning/updating working knowledge of latest systems.

• Experience leading day to day operations of diverse teams.

• A proven track-record of experience driving integrated marketing and content strategy to advance business goals.

• Excellent experience directing operations from concept to completion, building infrastructure and implementing operational plans.

• Ability to work under tight deadlines with attention to detail.

• Exceptional messaging, writing and editing skills.

• Ability to understand how to leverage multiple channels to land meaningful narratives with support a holistic expression of the brand through written word, images, experiences and interactions.


• Lead day to day operations of dynamic, high performing, content gathering, packaging and storytelling team.

• Ensures team is executing consistent strategy by collecting content (through interviews and research), writing and packaging for multiple uses.

• Leads day to day operations of a team of purposeful storytellers who can produce large volumes of content.

• Is technologically savvy and works with channel leads to ensure content can be customized per media and takes advantage of automation as appropriate.

• The Executive Director will oversee a team and be in charge of creating and maintaining editorial calendars, style guides, taxonomies, metadata frameworks and content migration plans.

• Ensures that technology and content are applied together so that marketing’s contribution to business results are maximized.

• Serves as a member of the CMO’s leadership team and has additional leadership responsibilities within the team.

• Approves key content prior to post with attention to detail.

• Partners with issues management team for timely and effective response during crisis.

• Approves and selects vendor partners as needed.

• Leads team in partnering with other Marketing and Communications teams to write content, and/or repackage content for use in different media.

• Plays role of editor and chief of the University magazine.

• Creates content, in alignment with Syracuse University brand identity standards and communication messaging guidelines.

• Stays up-to-date on industry trends.

Physical Requirements

Not Applicable


Not Applicable

Application Instructions

In addition to completing an online application, please attach a resume and cover letter.

About Syracuse University

Syracuse University is a private, international research university with distinctive academics, diversely unique offerings and an undeniable spirit. Located in the geographic heart of New York State, with a global footprint, and nearly 150 years of history, Syracuse University offers a quintessential college experience.

The scope of Syracuse University is a testament to its strengths: a pioneering history dating back to 1870; a choice of more than 200 majors and 100 minors offered through 13 schools and colleges; nearly 15,000 undergraduates and 5,000 graduate students; more than a quarter of a million alumni in 160 countries; and a student population from all 50 U.S. states and 123 countries. For more information, please visit www.syracuse.edu.

About the Syracuse area

Syracuse is a medium-sized city situated in the geographic center of New York State approximately 250 miles northwest of New York City. The metro-area population totals approximately 500,000. The area offers a low cost of living and provides many social, cultural, and recreational options, including parks, museums, festivals, professional regional theater, and premier shopping venues. Syracuse and Central New York present a wide range of seasonal recreation and attractions ranging from water skiing and snow skiing, hiking in the Adirondacks, touring the historic sites, visiting wineries along the Finger Lakes, and biking on trails along the Erie Canal.


Syracuse University is an equal-opportunity, affirmative-action institution. The University prohibits discrimination and harassment based on race, color, creed, religion, sex, gender, national origin, citizenship, ethnicity, marital status, age, disability, sexual orientation, gender identity and gender expression, veteran status, or any other status protected by applicable law to the extent prohibited by law. This nondiscrimination policy covers admissions, employment, and access to and treatment in University programs, services, and activities.

Commitment to Supporting and Hiring Veterans

Syracuse University has a long history of engaging veterans and the military-connected community through its educational programs, community outreach, and employment programs. After World War II, Syracuse University welcomed more than 10,000 returning veterans to our campus, and those veterans literally transformed Syracuse University into the national research institution it is today. The University’s contemporary commitment to veterans builds on this historical legacy, and extends to both class-leading initiatives focused on making an SU degree accessible and affordable to the post-9/11 generation of veterans, and also programs designed to position Syracuse University as the employer of choice for military veterans, members of the Guard and Reserve, and military family members.

Commitment to a Diverse and Inclusive Campus Community

Syracuse University maintains an inclusive learning environment in which students, faculty, administrators, staff, curriculum, social activities, governance, and all other aspects of campus life reflect a diverse, multi-cultural, and international worldview. The University community recognizes and values the many similarities and differences among individuals and groups. At Syracuse, we are committed to preparing students to understand, live among, appreciate, and work in an inherently diverse country and world made up of people with different ethnic and racial backgrounds, military backgrounds, religious beliefs, socio-economic status, cultural traditions, abilities, sexual orientations and gender identities. To do so, we commit ourselves to promoting a community that celebrates and models the principles of diversity and inclusivity.

Quick Link http://www.sujobopps.com/postings/85151 Job Posting Date 10/09/2020 Application Deadline Full Consideration By Job Category Staff Message to Applicants

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