Media Planner and Analyst

Massachusetts, United States
Salary Not specified
Oct 09, 2020
Employment Level
Employment Type
Full Time

Media Planner and Analyst

About Northeastern:
Founded in 1898, Northeastern is a global research university and the recognized leader in experience-driven lifelong learning. Our world-renowned experiential approach empowers our students, faculty, alumni, and partners to create impact far beyond the confines of discipline, degree, and campus.

Our locations—in Boston; Charlotte, North Carolina; London; Portland, Maine; San Francisco; Seattle; Silicon Valley; Toronto; Vancouver; and the Massachusetts communities of Burlington and Nahant—are nodes in our growing global university system. Through this network, we expand opportunities for flexible, student-centered learning and collaborative, solutions-focused research.

Northeastern's comprehensive array of undergraduate and graduate programs— in a variety of on-campus and online formats—lead to degrees through the doctorate in nine colleges and schools. Among these, we offer more than 195 multi-discipline majors and degrees designed to prepare students for purposeful lives and careers.

About the Opportunity:
The Media Planner and Analyst will own the Roux Institute's paid strategy including social ads, paid digital, paid search, etc. In coordination with the Central Marketing Communications team, they will manage channel selection and implementation, the creative process (photography, copy, etc.), the budget, the test and learn plan, and performance analysis/reporting. Experience with scheduling, measurement, and listening tools is essential.

Key Responsibilities
  • Plan and develop advertising strategies for the Roux Institute to meet established goals
  • Monitor online and offline ad campaigns (e.g. on radio, digital display, OOH)
  • Collect all specifications and release all assets to media partners
  • Regularly report campaign results
  • Optimize advertising strategies for varying audiences and channels
  • Design and review advertising budgets
  • Negotiate with media partners to close competitive deals
  • Develop and facilitate the contract approvals for all media buys
  • Create new campaigns to reach target audiences (as needed)
  • Ensure a cohesive advertising messaging across campaigns
  • Build long-term relationships with media influencers to promote our brand
  • Collaborate with colleagues across the university on learnings and best practices

  • Bachelor's degree in communications or marketing
  • 4 to 6 years of previous experience as a Media Director, Media Planner, Media Manager, or similar role
  • Experience building effective cross channel advertising campaigns
  • Knowledge of different types of media channels (purchasing and KPIs for each)
  • Working knowledge of scheduling and analytics tools (e.g. Marketo, Salesforce, Google Analytics)
  • Experience with budget planning
  • Ability to manage, combine data from various sources and report out on campaign performance
  • Strong decision-making skills
  • Excellent communication skills
  • Appetite for learning and trying new things
  • Experience in higher ed marketing and enrollment a plus

Salary Grade:

Additional Information:
Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly diverse community of faculty and staff. Northeastern values and celebrates diversity in all its forms and strives to foster an inclusive culture built on respect that affirms inter-group relations and builds cohesion.

All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, religion, color, national origin, age, sex, sexual orientation, disability status, or any other characteristic protected by applicable law.

To learn more about Northeastern University's commitment and support of diversity and inclusion, please see

To apply, visit