Senior Marketing Manager

The Opportunity

Here at Torrens University, we do things a little differently. Our staff and teams thrive on being dynamic, resilient and responsive and this role is no exception. Reporting to Martin Head of Vertical Marketing you will join a team of passionate staff who are playing their part in making sure that we are Here for Good.

The SMM Business & Hospitality works closely with key stakeholders such as academics, sales, students and product teams to develop accurate, impactful and compliant product marketing across all channels. You will work closely with the Brand and Digital central marketing teams and external suppliers to take their campaigns to market. You will join a newly formed team and have the opportunity to make your mark from day 1.

On a typical day in this role you will:

• Use sales and market data to inform strategic direction
• Develop strategies and programs to achieve the lead and new enrolments targets and increase brand awareness
• Develop and execute integrated marketing campaigns in digital, above the line advertising, social media, PR, experiential, publications and events
• Drive vertical direction for the website, social media, EDM and SMS direct channels, plus sales tools, course guides and publications
• Create and oversee production of amazing content for website, social media, direct marketing channels and collaterals
• Develop and lead a team of 4
• Assist the Head of Vertical Marketing in managing media and non-media budgets

This is a Fixed Term Permanent 8 month position based in Sydney.

Who are you?
To be successful in the Senior Marketing Manager position you will have:


• At least 2 years in a senior marketing manager position
• Experience in developing strategies and executing across the entire marketing mix including marketing planning, segmentation, campaign execution, events, online, direct marketing, social media, and PR.
• Experience in developing strategies based on market insight and competitive analysis
• Experience in planning and rolling out social media campaigns
• Experience of marketing automation, CMS and CRM
• Tertiary qualifications essential, education marketing experience desirable
• Ability to think creatively and bring innovation

Please note: Visa sponsorship is not available for this position. All applicants require current and valid working rights for Australia.

Who are we?

Our ambition is to revolutionise the world of education, increase student employability and make a positive impact. We believe in the power of education to transform lives, and we put our people and students at the heart of everything we do. We want you to be bold, be creative, be good, and be global.

If you want to learn more about our story, our people and all the great reasons to come and work with us – visit our www.torrens.edu.au/careers

Benefits Torrens University is an equal opportunity employer, we value diversity and inclusion and are committed to the attraction, retention and development of all people regardless of gender identity, ethnicity, sexual orientation and disability.

We partner with a range of top providers to make your working life a more rewarding and flexible experience.

These include:
Tuition reduction benefits on a range of courses
Here For Good Day – an annual day of leave for you to give back to your community
The ability to purchase additional annual leave

Ready to make your difference?
Join the Torrens University team by clicking “APPLY” now!

Applications Close: Thursday, 21st October 2020

Have questions? Send them through to our friendly Talent Acquisition Team at yourcareer@laureate.net.au.

Job Reference Number: 3174940