Marketing Communications Strategist


Posting

Posting Number: 0601064-C Position Type: Management/Exempt Special Notes to Applicants:

Serious applicant should apply by October 25, 2020 for full consideration.

As a condition of employment, all new employees are required to be compensated via direct deposit.

LBCC is an Equal Opportunity Educator and Employer.

Position Title: Marketing Communications Strategist Division/Department: Institutional Advancement Location Albany Campus, Albany, OR Job Summary:

The Marketing Communications Strategist serves as a general coordinator of marketing and communication campaign tactics for Linn-Benton Community College. Serving as an ambassador for both the department and the college, this position will be responsible for: helping to further LBCC’s initiatives by increasing brand loyalty and awareness to grow the college’s influence, supporting enrollment, positioning the institution as integral to the community, and helping the LBCC Foundation to build public goodwill, earn resources, and sustain its excellent relationships with community and government leaders. The ideal candidate is someone with a high degree of diplomacy who has experience in marketing and communications research and planning, project management, customer and vendor relations, copywriting and editing, graphic design or art direction plus video and photography skills or direction. Social media management and website maintenance is a plus. In addition to being an outstanding communicator, the person in this position should demonstrate excellent analytical skills.

Must demonstrate a commitment to service excellence, innovation, student success, integrity, best practices, and promoting enhancing diversity in the performance of job duties.

Required Qualifications:

Education and Training: Requires a bachelor’s degree or equivalent. Training in public relations, communications, graphic design, journalism, or marketing is desirable. Direct experience may substitute for two years of higher education.

Experience: Requires a minimum of one year of directly related experience, including marketing campaign tactic management, writing, creative development, communications, or marketing. Marketing and communications experience in a higher education setting is desirable.

Knowledge, Skills and Abilities: Requires excellent verbal and written communication skills, a strong understanding of the aspects of a campaign from concept through execution, demonstrated success designing, producing, writing, and delivering effective and engaging content, and an understanding of graphic design concepts and theories, with the ability to produce print and digital materials according to industry standards. Must have excellent attention to detail and superior organizational/project-management skills, strong research and data analysis skills, sound judgment, and the ability to establish positive relationships with internal and external clients. Must be flexible and able to work in a fast-paced environment. Working knowledge of photography, script and video development, social media channels and audiences, and experience writing with attention to brand, tone/voice, and with specific calls to action is highly desirable, as is the willingness to stay abreast of design and marketing trends and tools. Demonstrated experience presenting and defending creative work is a plus. A willingness to learn the College’s website content management system and media tracking software is required.

Preferred Qualifications: Physical Requirements and Working Conditions:

Work is primarily performed out of office with very diverse community and civic groups, corporations and individuals to raise funds for the foundation. In addition, will maintain an on-campus office. Extensive local travel is required. Work hours may vary and frequently evening and weekend work is required. Requires ability to use a computer and communicate with a diverse population. No special coordination beyond that used for normal mobility and handling of everyday objects and materials is needed to perform the job satisfactorily.

Essential Duties:

Responsible for the general coordination of communications, marketing, and creative projects to ensure timely and effective completion according to department and college goals, and in alignment with brand.

Meets with internal clients to understand their strategic goals, insights, and communications objectives and barriers; reviews work requests and clarifies specific requirements of each project.

Coordinates marketing and communication campaign tactics. Develops marketing and communication project plans that promote the organization’s values and objectives, shares them with clients and the marketing team.

Tracks project performance, specifically to analyze the successful completion of short and long-term goals. By assessing campaign performance for different demographics, and audiences, adjusting and retargeting based on results.

Writes, edits, tests, and distributes messages in printed and digital formats that may include website content, media advisories, press releases, fact sheets, talking points, newsletters, advertisements, demand-generation social media posts and more.

Tracks media placement and measures campaign return on investment utilizing media monitoring software. Developing outreach strategies including persona development for target audiences, and approaches for each.

Creates compelling print and digital design assets that reflect strong understanding of layout, typography and color theory and that translates to all screen sizes and operating systems including web, video, digital billboards and social media, ensures all design artwork adheres to branding and style guides.

Manages storytelling for LBCC that conveys our brand promise to the community. Including creating storyboards for video projects and assists in video post-production.

Assists with event strategy and coordination in collaboration with team members.

Manages workflow, works with external vendors if needed, and delivers assignments in a timely manner with flexibility to care for special project and time sensitive requests.

Serves as a member of the Web Team, assisting in content creation and/or updates for college and department pages, CTA landing pages, and microsites.

May train, assign and review work of student employees and interns as needed.

Performs other duties as assigned.

Applicant Instructions:

Please complete the online application and upload or attach the following required documents:

1) Resume

2) Cover Letter

3) List of 3 Professional References

4) Academic Transcript

5) Sampling Teaching(Past Work) Materials

Transcripts from a non-U.S. college or university must be accompanied by an international credential agency evaluation. Please see “Academic Transcript Information” on the Employment Opportunities home page for more information and a list of agencies which perform this service.

Applications are reviewed for minimum qualifications. In order to be considered, your application must clearly show you meet the minimum qualifications for this position.

U.S. Veterans must attach proof of honorable discharge (Form DD-214, Copy 4) to their application to qualify for veteran’s consideration.

Successful candidate will be required to submit official transcripts within 30 days of hire date.

Proposed Start Date: 01/01/2021 Full-time or Part-time Full-time, 1.0 FTE, Fiscal Year (Contracted with Benefits) Number of hours/week: 40 Posting Date: 10/08/2020 Closing Date: 11/01/2020 Open Until Filled: No Salary Grade 122 Salary/Rate

Salary range is $55,581-$77,811 for a 248-day annual contract plus comprehensive benefits. Management/exempt starting salaries normally fall within the middle of the range.

Supplemental Questions

Required fields are indicated with an asterisk (*).

  1. * How did you learn about this position? Please select one.
    • Mid-Valley Sunday Newspaper
    • Lebanon Express Newspaper
    • Oregonian Newspaper
    • Latinos in Higher Education
    • HERC-Higher Education Recruitment Consortium
    • indeed.com
    • Chronicle of Higher Education Online
    • State Employment Department
    • LBCC Employment Opportunities Website
    • Eugene Register Guard Newspaper
    • Other Online Website (specify below)
    • Other (specify below)
  2. * If you selected other above, please specify the website or other resource from which you learned of the position.

    (Open Ended Question)

  3. * Please submit an example of your past work that speaks to your qualifications for this position.

    (Open Ended Question)

Required Documents
Required Documents
  1. Resume
  2. Academic Transcript
  3. Cover Letter
  4. List of 3 Professional References
Optional Documents
  1. U. S. Veteran Proof of Honorable Discharge DD-214, Copy 4
  2. Sample Teaching Materials


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