Director, Communications



Classification Title:

DIR, Communications

Job Description:

The Communication Department at the University of Florida College of Journalism and Communications, one of the premier communication programs in the country, invites applications for a full-time Director of Marketing and Communications. We seek a colleague with demonstrated creative and project management skills to lead development and execution of all promotional strategies for the College, including client relations, campaign development, oversight of creative materials, social media promotion, analytics and management of student assistants.

The College of Journalism and Communications understands the importance of diversity as a contribution to the industries of journalism and communication in our increasingly multicultural nation and globalized marketplace. We value diversity and the development of competence in intercultural communication and behavior for all who are a part of our College, industry and society. We are committed to incorporating diversity and inclusiveness in our faculty, staff, students, curriculum, research, immersion properties and culture.

Director of Marketing and Communications

Directs implementation of College communication strategy and projects. Establishes the direction, goals and implementation strategy for all marketing and promotion for the College. Structures communications campaigns to achieve long-term and short-term organizational goals. Works with internal clients to develop project goals and plans. Directs development of creative brief for larger-scale projects. Establishes budget, project timelines and deadlines, and metrics. Responsible for ensuring that all programs, activities, and series comply with university, state, and federal regulations.

Directs promotion recruitment efforts for both in-residence and online graduate programs. Works with Associate Dean of Graduate Division and Director of UF CJC Online to establish communication strategy and goals. Directs development of promotional campaign to advance recruitment of graduate students. Works with Graduate Division recruitment coordinator on ongoing communication efforts.

Manages and creates communication materials. Works with freelancers and internal staff to develop creative material, including advertisements, brochures, social media graphics, Web site images, promotional e-mails, etc. Ensures consistency of messages, branding and visual identity

Directs efforts of and manages student assistants. Directs ongoing social media promotion, including new developments, accomplishments and other College news. Works with students to develop social media campaigns promoting faculty, staff, students, departments and the college overall. Directs students on development of promotional material

Assists the Executive Director with overall communication strategy. Collaborates on annual communication plan development. Assists in evaluating success metrics and identifying new approaches. Meets regularly with Executive Director to assess current activity and establish priorities for new projects

The Communication Department at the College of Journalism and Communications is one of the most highly respected communication organizations on campus. Although our department is small relative to the larger colleges at UF, we have been recognized for our successful campaigns, including the top college during UF’s Giving Day for two years in a row. The department consists of an executive director, events manager, photographer/videographer, web developer and 2-3 student assistants. Among our responsibilities are maintaining and enhancing the college Web site, producing a printed annual report, managing four social media channels, producing press releases, producing three monthly newsletters, event promotion, student and faculty recruitment promotion and more.

The Communication Department at the College of Journalism and Communications is one of the most highly respected communication organizations on campus. Although our department is small relative to the larger colleges at UF, we have been recognized for our successful campaigns, including the top college during UF’s Giving Day for two years in a row. The department consists of an executive director, events manager, photographer/videographer, web developer and 2-3 student assistants. Among our responsibilities are maintaining and enhancing the college Web site, producing a printed annual report, managing four social media channels, producing press releases, producing three monthly newsletters, event promotion, student and faculty recruitment promotion and more.

The College of Journalism and Communications is one of the premier programs in the country, with 74 full-time faculty members teaching in four departments: Advertising, Journalism, Public Relations and Telecommunication. The program is known for our world-class immersion venues, which pair students with professionals to gain real-world experience. A recognized national leader in the field, the College is accredited by the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC). To learn more: https://www.jou.ufl.edu/this-is-cjc/

The University of Florida is a member of the Association of American Universities and is categorized in the Carnegie Commission's top tier of research universities. UF’s more than 55,000 students come from all 50 states and more than 100 countries. The university and greater Gainesville communities enjoy a diversity of cultural events, restaurants, year-round outdoor recreational activities, and social opportunities.

Expected Salary:

Commensurate with experience

Minimum Requirements:

Master's degree in an appropriate area and six years of relevant experience; or a bachelor's degree in an appropriate area and eight years of relevant experience.

Preferred Qualifications:

A bachelor’s degree or master's degree in marketing, advertising, graphic design, mass communication or related fields is strongly preferred.

Applicants should have a minimum of six years of marketing and communication experience, including experience developing marketing campaigns and materials (print and digital), and strong interpersonal, written and oral communication skills.

Knowledge of UF branding guidelines and assets and experience managing student employees is a plus.

Experience promoting graduate-level programs is also a plus.

Experience in managing communications for a large organization is preferred.

Special Instructions to Applicants:

a) A letter of interest summarizing the applicant’s qualifications and suitability for the position

b) A resume or curriculum vitae

c) Links to examples of previous marketing campaigns

d) Names, titles, email addresses and phone numbers of three professional references

Application must be submitted by 11:55 p.m. (ET) of the posting end date.

Health Assessment Required: No

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