Digital Marketing Strategy Manager

Kentucky, United States
Salary Not specified
Sep 25, 2020
Employment Level
Employment Type
Full Time

Digital Marketing Strategy Manager

Position Number: S00645P
Position Type: Staff
Position Category: Fulltime Professionals
Search Type: External
Posted Salary Information: (Click here for EKU Salary Grades)
Driver Classification: Driver
City: Richmond
Division: Operations & Strategic Initiatives
Department: Communications & Brand Management
Unit: Communications & Brand Management
FLSA: Exempt
Contact Person: Brandon Moore
Schedule Type: Full Time (37.5 hrs per week or more)
Additional Schedule Details:
Funding Source: Institutional
Retirement: KTRS

Position Summary:
The Digital Marketing Strategy Manager supports EKU by developing, implementing, managing, and interpreting performance of digital marketing strategies. This position improves the volume or quality of traffic to assigned web pages/sites from search engines' search results and makes recommendations to position the university website in a competitive search engine optimization environment. The DMSM also builds relationships and collaborates with university personnel to facilitate digital marketing projects.

Minimum Education:
  • Bachelor’s degree is required.
  • Master’s degree is preferred.

    Minimum Experience:
    Requires three years of related work experience. Prefer experience in the areas of marketing strategy, marketing analysis, website design, architecture, and web authoring or related field is required, including experience resolving hardware and software issues.

    Minimum Licensure and Certification:

    Qualification Equivalencies:

    Desired Qualifications:
    Relevant digital marketing certification preferred.

    Job Functions:

    Posting Number: S00645P
    Number of Vacancies: 1
    Job Open Date: 09/24/2020
    Application Review Date:
    Job Close Date:
    Open Until Filled: Yes

    Special Instructions Summary:

    AA/EEO Statement:
    Eastern Kentucky University is an EEO/AA institution that values diversity in its faculty, staff, and student body. In keeping with this commitment, the University welcomes applications from diverse candidates who support diversity.

    Background Check Statement:
    Offers of employment are contingent upon satisfactory background check.

    Document Link:

    To apply, visit