Marketing Operations Specialist

GENERAL SUMMARY:

Walden University, the largest online brand for Laureate Online Education is re-visioning its approach to creating personalized customer experiences at scale. At the core, our customer engagement platform uses Marketo and Salesforce CRM, plus a host of connected solutions, to drive engagement across the prospect and student lifecycle. We are seeking a Marketing Operations Specialist to help make the solution sing!

The Marketing Operations Specialist is a critical part of the long-term success of the Walden Marketing and recruitment teams. This individual will:

• Manage the daily administration and upkeep of existing marketing-related systems, including issue identification and resolution
• Perform system configuration, customer preference management, and operational administrative functions.
• Track capability enhancements and innovation projects across Commercial Operations and IT
• Consider and propose opportunities for operational infrastructure and database improvement
• Support lead management operations including lead capture strategies and alignment, lead scoring/nurturing, lead lifecycle and lead conversion
• Track performance using Marketo, Google Analytics and Tableau reporting tools, to understand customer behavior and student progression, and drive continuous improvement through test and control.
• Observe and diagnose areas where the Enrollment and Marketing teams need additional documentation and technology training
• Lead periodic system performance audits and plan revision strategies when appropriate



• Identify areas to increase customer-centric value and improve ROI
• Collaborate with key partners and stakeholders to solve problems, create efficiencies, and achieve business goals

EDUCATION and/or EXPERIENCE:

• Bachelor’s degree in marketing, communications, technology or related.
• 2+ years of related experience, with background in marketing principles, and exposure to database management, marketing automation systems and customer relationship management systems
• Experience in Salesforce and Marketo strongly preferred
• Knowledge in SQL, CSS, HTML, Google Analytics, Tableau a plus
• Resourceful, detail-oriented, and self-motivated individual willing to be flexible and adapt to changing requirements when needed
• Strong critical-thinking and problem-solving skills
• Excellent project management skills; must be able to multi-task in a fast-paced environment


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