Marketing Operations Specialist

Employer
Walden University
Location
Maryland, United States
Salary
Salary Not Specified
Posted
Sep 23, 2020
Employment Type
Full Time
GENERAL SUMMARY:

Walden University, the largest online brand for Laureate Online Education is re-visioning its approach to creating personalized customer experiences at scale. At the core, our customer engagement platform uses Marketo and Salesforce CRM, plus a host of connected solutions, to drive engagement across the prospect and student lifecycle. We are seeking a Marketing Operations Specialist to help make the solution sing!

The Marketing Operations Specialist is a critical part of the long-term success of the Walden Marketing and recruitment teams. This individual will:
  • Manage the daily administration and upkeep of existing marketing-related systems, including issue identification and resolution
  • Perform system configuration, customer preference management, and operational administrative functions.
  • Track capability enhancements and innovation projects across Commercial Operations and IT
  • Consider and propose opportunities for operational infrastructure and database improvement
  • Support lead management operations including lead capture strategies and alignment, lead scoring/nurturing, lead lifecycle and lead conversion
  • Track performance using Marketo, Google Analytics and Tableau reporting tools, to understand customer behavior and student progression, and drive continuous improvement through test and control.
  • Observe and diagnose areas where the Enrollment and Marketing teams need additional documentation and technology training
  • Lead periodic system performance audits and plan revision strategies when appropriate


  • Identify areas to increase customer-centric value and improve ROI
  • Collaborate with key partners and stakeholders to solve problems, create efficiencies, and achieve business goals

  • EDUCATION and/or EXPERIENCE:
  • Bachelor’s degree in marketing, communications, technology or related.
  • 2+ years of related experience, with background in marketing principles, and exposure to database management, marketing automation systems and customer relationship management systems
  • Experience in Salesforce and Marketo strongly preferred
  • Knowledge in SQL, CSS, HTML, Google Analytics, Tableau a plus
  • Resourceful, detail-oriented, and self-motivated individual willing to be flexible and adapt to changing requirements when needed
  • Strong critical-thinking and problem-solving skills
  • Excellent project management skills; must be able to multi-task in a fast-paced environment


  • #LI-MD1

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