Director of Marketing
Director of Marketing
Office of Marketing and Communications
Central Connecticut State University invites applications for a Director of Marketing in the Office of Marketing and Communications. Reporting to the Associate Vice President for Marketing and Communications, the Director of Marketing has the primary responsibility of developing and executing creative, integrated marketing strategies that align with the University’s strategic plan, with emphasis on admissions, fundraising efforts and the contributions CCSU makes to its community and to the economic development of the State of Connecticut.
Works collaboratively with Enrollment Management, Alumni Relations, Institutional Advancement and Academic Affairs to develop marketing strategies to address their needs and those of the University. Creates content for print, digital, web, and social media, including the development and writing of marketing collateral. Collaborates with the website team in design and creation of web pages related to the branding and marketing of the University. Uses data and data-gathering strategies to plan and implement marketing campaigns and then measure their effectiveness. Leads staff in creating social media marketing campaigns complementary to enrollment and fundraising efforts and establishes best practices guidelines for the University community. Provides writing and editing support for University and/or institutional reports and publications, along with special projects assigned by the Associate Vice President for Marketing and Communications. Directs the day-to-day work of the graphic design team and coordinates production phases of advertising and marketing materials. Serves as liaison for printing, publication, and design services, including obtaining competitive prices and working with the Purchasing Office to develop Requests for Proposals and quotations. Oversees the Media Center staff and operation and collaborates on the production of video for marketing and communication efforts. Works with the Associate Vice President of Marketing and Communications to oversee brand usage and implementation across campus to ensure cohesion and impact. Keeps abreast of the latest marketing and publication trends in higher education and makes recommendations to the Associate Vice President of Marketing and Communications to ensure best use of these methods for the University. Performs other duties and responsibilities related to those above which do not alter the basic level of responsibility of the position.
May supervise professional and/or support staff.
- Bachelor’s degree required; Master’s preferred.
- Six years of experience in marketing and/or communications, including at least two years of developing and implementing digital strategies that included the use of Search Engine Optimization (SEO) and Pay-Per-Click (PPC.)
- Two years of the experience must also include supervisory experience.
- Must possess direct work experience in the creation and implementation of marketing campaigns, including inbound and target marketing strategies for student recruitment.
- Demonstrated success in developing, deploying, and managing
online and digital assets that effectively increased market
awareness, penetration, lead
generation and conversion.
- Extensive knowledge of marketing trends and branding initiatives, including the latest developments in social media. Excellent writing and copy-editing skills.
- Must possess an understanding of the complexities of
communicating to a diverse and multicultural community, along with
demonstrated ability to work
effectively with a wide range of constituencies in a diverse community.
- Demonstrated ability to work well under pressure and consistently meet deadlines while maintaining a high attention to details.
- Strong knowledge in content management systems, such as Salesforce, Slate, and/or Drupal preferred.
- Previous experience in academic marketing/communication preferred.
- Credentials and/or experience substantially comparable to the above may also be considered.
The University: The largest of Connecticut’s regional comprehensive universities, Central currently enrolls 11,880 students. This includes 7,605 full-time undergraduates, 1,949 part-time undergraduates, 648 full-time graduate students, and 1,678 part-time graduate students. A third of its undergraduates are students of color, the largest group being Hispanic. Ninety-three percent of the students are from Connecticut. An increasingly residential campus, 64 percent of Central’s first-year students live on campus; 24 percent of all undergraduates live on campus. For more information about Central Connecticut State University, please visit www.ccsu.edu .
The Community: Located nine miles southwest of Hartford, New Britain is a city of some 70,000. Part of the Greater Hartford area of 1.2 million residents, New Britain is centrally located in the state and is within easy reach of much of Connecticut and several metropolitan areas in the region. New Britain’s population is characterized by a high degree of racial and ethnic diversity. Known as “Little Poland,” 17 percent of its population are of Polish background. It is the home of three Polish language newspapers and one television station, and annually hosts the Little Poland Festival. Significant portions of its population come from Puerto Rican, Italian, and Irish backgrounds. Currently, 37 percent of its population are Hispanic; 11 percent are African American; 25 percent live below the poverty line.
In addition to all that Hartford provides, New Britain is 40 minutes from Springfield, Mass., two hours from Boston, and two hours from New York City. It is also part of the Hartford-Springfield “Knowledge Corridor” and, therefore, within easy driving distance of a host of private and public institutions of higher education and many cultural opportunities.
Application and Appointment : For full consideration, applications must be received by October 4, 2020.
To begin the application process, click on the Apply button and electronically submit the following documents:
- Letter of Interest addressing the qualifications for this position
- Current résumé
- Names of three current professional references with title, email addresses and telephone numbers
Salary is commensurate with education and experience. Fringe benefits include personal and sick leave, paid holidays, medical, dental, vision and prescription plans, a multi- plan retirement, retirement health care, deferred compensation, Dependent Care Assistant and Med Flex spending accounts, supplemental benefits such as long term, short term disability, tuition waiver for employee and eligible dependents at any of the Connecticut State Universities (Central, Eastern, Southern or Western).
Incomplete applications will not be considered. Mailed applications will not be accepted.
Please redact any personally identifiable information (i.e., Social Security number, date of birth, marital status, country of origin) from any documents submitted. Please ensure your Social Security Number is not listed on any documents submitted.
For more information, contact Janice Ahearn at 860-832- 1765 or firstname.lastname@example.org.
As an affirmative action employer, Central Connecticut State University actively seeks and encourages applications from women, minorities, persons with disabilities, and individuals with protected veteran status. The University provides reasonable accommodations to qualified individuals with disabilities upon request.
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