Assistant Director of Admissions

Minnesota, United States
Salary Commensurate with experience
Sep 14, 2020
Employment Level
Employment Type
Full Time

Director of Admissions, Campus Visit Programs, Post-Secondary Enrollment Options and Local K-12 Relations


Bemidji State University (BSU) invites applicants to join our team as the Assistant Director of Admissions, Campus Visit Programs, Post-Secondary Enrollment Options and Local K-12 Relations.  BSU’s vision is to educate people to lead inspired lives. To accomplish BSU’s vision, the University prioritizes creating a culture in which diversity is embraced and all people are safe, welcome, and validated. BSU also prioritizes increasing engagement with Indigenous communities to become a destination university.


BSU is located amid the lakes and forests of northern Minnesota and occupies a wooded campus along the shore of Lake Bemidji.  BSU balances rigorous academia with the opportunity to enjoy a fun, robust, outdoor culture.  The proximity to the lake and the surrounding north woods allows easy access to an assortment of recreation.  Major campus facilities are connected by all-season underground passages for safe and warm travel during the cold, winter months. 


Enrolling more than 5,100 students, BSU offers more than 80 undergraduate majors and eight graduate degrees encompassing arts, sciences and select professional programs. BSU is a member of the Minnesota State system of colleges and universities and has a faculty and staff of more than 550. BSU’s Shared Fundamental Values include civic engagement and leadership, international and multicultural understanding, belief in the power of the liberal arts, and environmental stewardship.


The Assistant Director of Admission will oversee Campus Visit Programs, including tours, group tours, open houses and other campus visit events related to Admissions, including the oversight of the University Ambassador program (hiring, training, evaluation), in conjunction with the Campus Visit Coordinator. This role is responsible for local outreach (within 40 miles of campus), admissions, and coordinating BSU’s Post-Secondary Enrollment Options (PSEO) program and its associated campus activities. This position serves as the primary contact for practices, policy, and procedural work relating to PSEO coursework at BSU.


Frequent regional travel and occasional evening, weekend and overnight travel are required.  In order to load and unload recruitment materials (displays, handouts, or other related items), staff must be able to lift/carry up to 40 lbs.  The successful candidate must also possess a valid driver’s license and be able to pass a driving history background check.



  • Facilitate on-campus and virtual visit programs, including tours, group tours, open houses and other campus visit experiences.
    • Plan, promote, facilitate and evaluate campus visit events for prospective students, including middle and elementary school aged students. This includes both campus-based events, as well as virtual events.
    • Oversee the recruitment, hiring, training and evaluation of University Ambassadors, ensuring a high-quality experience for campus visitors.
    • Direct the work of the Campus Visit Coordinator.


  • Coordinate BSU’s PSEO program and related services and maximize the engagement with our PSEO and Concurrent Enrollment (CE) students.
    • Serve as the primary contact for practices, policy, and procedural work relating to PSEO coursework at BSU.
    • Develop and implement strategies to promote continued enrollment at BSU by integrating traditional admissions recruitment work for those students earning PSEO and CE credits.
    • Review all PSEO admission applications, maintain communication with PSEO enrollees, advise and register PSEO students, assist the Center for Extended Learning (CEL) with the promotion and maintenance of CE partnerships. Advise and register continuing PSEO students in a timely and professional manner. Work collaboratively with high school counselors to ensure that the needs of the student, high school and university are being met.
    • Present PSEO and CE opportunities to regional K-12 schools.


  • Recruit and conduct outreach as the primary admissions representative for local (within 40 miles) high schools.
    • Represent BSU and recruit at high schools, colleges, college fairs and special events within assigned local territory.
    • Prepare and arrange schedule of visits and recruitment efforts within the assigned local territory based upon CRM data, historical trends and analytics tools within local territory.
    • Meet with students/parents/families visiting campus from the associated territory. Accurately communicate/represent admissions requirements, academic programs and student activities/life opportunities. Effectively utilize marketing materials, social media and vendor tools.
    • Move target students through the enrollment funnel progress and compliment the communication flows. Timely follow up to address incomplete applications, admissions review process and criteria, and appeals procedures.


Minimum qualifications for this position include:

  • Bachelor’s degree and two years of professional experience in admissions or advising in a higher education setting.
  • Experience working in education environments that serve a large number of first generation, rural, and/or diverse students.
  • Excellent verbal, written, and interpersonal communications skills across multiple functional areas from administration, to academics, to high school counselors, to students and their parents.
  • Deep knowledge of undergraduate admission standards and, at a minimum, be familiar with processes and guidelines for PSEO admission.


Preferred qualifications include:

  • Master’s degree in a field relating to the position goals, including but not limited to education, leadership, communication, or business; and/or four (4) or more years of admissions or advising experience in a higher education setting.
  • Experience advising and reviewing admission of PSEO students in the Minnesota State system or similar public university system.
  • Demonstrates knowledge of and interest in working with diverse cultures and populations, including nontraditional and underrepresented students.


To facilitate proper crediting, please ensure that your application and/or resume clearly demonstrate fulfillment of these required and preferred qualifications.


Other Considerations:

  • All applicants must be able to lawfully accept employment in the United States at the time of an offer of employment.
  • Employment for this position is covered by the collective bargaining agreement for the Minnesota State University Associate of Administrative and Service Faculty (MSUAASF) – see agreement
  • Official transcript(s) must be provided to Human Resources upon hire.
  • In accordance with the Minnesota State Colleges and Universities (MinnState) Vehicle Fleet Safety Program, faculty and staff driving on college/university business, who use a rental or state vehicle, shall be required to complete a vehicle Use Agreement form and conform to MinnState’s vehicle use criteria and consent to a motor vehicle records check.
  • BSU and NTC are tobacco free workplaces (see policy)



  • This is a Minnesota State University Associate of Administrative and Service Faculty (MSUAASF) Range C position with minimum salary starting at $43,785. Salary is commensurate with education and experience and is determined by the collective bargaining agreement between Minnesota State Colleges and Universities (MinnState) and the MSUAASF organization.



  • Tuition waiver is available upon hire, which allows staff to further their education by taking courses at BSU or any other Minnesota State university.
  • Tuition waiver is also available to the member’s spouse or dependent children.



A complete application will include the following attachments:

  • Cover letter, which addresses the required qualifications and your specific interest in working at Bemidji State University.
  • Resume/Curriculum Vitae.


Inquiries about the position:

Andy Wright, Director of Admissions



If you have general questions about this posting or submitting an application, contact Teresa Hanson at





Bemidji State University is nestled among the pines along the shores of Lake Bemidji, just blocks from a thriving downtown community. In this Northwoods setting, students, staff, and faculty have a variety of activities at their fingertips. Possessing all the charm and character of a college town, Bemidji remains a tight-knit community of good neighbors and engaged citizens who always come out to cheer for the Bemidji State Beavers. While the city of Bemidji — named after the Ojibwe Chief Shaynowishkung (nicknamed Bemidji) — is home to a diverse population of more than 15,000 people, it serves a regional population of more than 100,000.


Located between three American Indian reservations – Leech Lake, Red Lake and White Earth, students at Bemidji State University have the opportunity to experience a dynamic local culture and history. Bemidji also sits at the center of the legends of Paul Bunyan and Babe the Blue Ox. The famous statues of Paul and Babe greet students as they drive in from the south along Lake Bemidji.


Though quaint and historic, the city offers the urban conveniences upon which college students rely. Bemidji State is conveniently located minutes away from affordable restaurants, cozy coffee shops, grocery stores, city parks and more. Small, locally owned shops and art sculptures line the streets of downtown Bemidji, while national chains can be found in and around the Bemidji area, including an uptown selection of department stores and restaurants.


The thriving downtown community presents ample opportunities for engagement off-campus. Among other things, there are fine-dining restaurants, cafes, and a natural foods co-op in downtown Bemidji. The historic Paul Bunyan Playhouse has a calendar of classic shows; restaurants and lounges offer weekly live music performances; the First Friday Art Walk provides a tour of new monthly art exhibits; and annual events such as the Loop the Lake Festival, the Dragon Boat Festival, the Blue Ox Marathon, Bemidji Winterfest, and The Minnesota Finlandia bring the community together.


For those who love the outdoors, there are wooded, multi-use trail systems within minutes of campus and community parks with walking trails, playgrounds and a skate park. Lake Bemidji State Park and its miles of navigable trails is located directly across the lake from BSU, and the Buena Vista Ski Area — just 12 miles north of campus — offers downhill skiing and BSU-sponsored student transportation in the winter months. Further, the Mississippi River Headwaters is a mere 45 minutes from Bemidji.


For further information, visit our websites at: and


Review a "special report on how this former lumber town has rebuilt itself as a high-speed, regional center of enterprise" at Bemidji 2.0