Account Strategist

Posting Details

Position Title

Account Strategist

Additional Information

Benefits and Community



Administrative Exemption



Length of Assignment

Full-Time At-Will

Position Function

Institutional brand advocate who facilitates the university’s overarching marketing plans, and objectives. Accountable for ensuring the clear articulation of branding, strategic alignment, messaging, and positioning are reflected in the creative execution of all marketing materials. Partner with assigned colleges/units to identify and execute communication strategies targeted to external audiences including: prospective students, donors, alumni, and influencers.

Minimum Education

Bachelor’s degree from an accredited institution

Minimum Experience

At least two years of professional experience in journalism, public relations, and advertising, copywriting/editing, or related field; and demonstrated experience managing complex, high-profile, time sensitive projects.

Minimum Other

Excellent interpersonal and project management skills; ability to clearly and persuasively communicate concepts and ideas.

Authorization to work in the US

Candidates for searches must have current authorization to be employed in the U.S. without employer sponsorship.

Preferred Education

Bachelor’s degree in English, journalism, public relations, communications, or related field from an accredited institution.

Preferred Experience

Three years of professional experience, including direct client contact in a public relations or advertising agency, not-for- profit organization, or university environment.

Preferred Other

Demonstrated mastery of high-quality, professional-level concept development, copywriting, and editing, including experience writing, editing, and organizing content for Web sites and other electronic publications/communications.

Pre-Employment Screening

Requires successful completion of a background check and education verification.

Position Title(s) Supervised


Required Certifications

EEO Statement

Ball State University is an Equal Opportunity/Affirmative Action employer that is strongly and actively committed to diversity within its community. Women, minorities, individuals with disabilities and protected veterans are strongly encouraged to apply. All qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex, national origin, age, disability, protected veteran status or any other legally protected status.

EEO /AA Employer/Veterans/Disabled.

About Ball State University

Ball State University is located in Muncie, Indiana, on an attractive campus 45 miles northeast of Indianapolis. Approximately 22,000 graduate and undergraduate students enroll in one of eight academic colleges that offer 120 undergraduate programs. We offer more than 140 master’s, doctoral, certificate, and specialist degrees, with many of them ranking among the best in the nation. Ball State aspires to be the model of the most student-centered and community-engaged of the 21st century public research universities, transforming entrepreneurial learners into impactful leaders – committed to improving the quality of life for all.


Client Services:140160

Department Information

Department Email or Phone Number


Duties & Responsibilities



Job Duty

Work closely with leadership of assigned university units to identify external and internal communications needs and to develop strategic marketing and communications plans and programs to meet those needs and align with university goals. Serve as primary point of contact in marketing and communications for assigned units.



Job Duty

Plan, design, and conduct appropriate primary and secondary research to provide the necessary background for developing communications strategies and tactics, as well as to assess effectiveness of various communications tactics and vehicles.



Job Duty

Lead/serve on creative teams to develop or provide original content for appropriate marketing and communications materials, including printed publications, direct mail, advertisements, digital marketing, and other electronic media (i.e., video, photo).



Job Duty

Conceptualize, write, and/or edit (to include writing original copy, rewriting portions of client-prepared copy, or editing client prepared copy for content, tone, style, grammar, completeness, institutional messages and identity, harmony with communications plan objectives, and state and federal regulatory compliance) copy for a variety of mediums.



Job Duty

With the support of project teams, oversee production of publications and act to resolve any problems.



Job Duty

Develop, monitor and adhere to project production schedules; communicate routinely and thoroughly with manager and clients about work progress; and keep project management system current.



Job Duty

Serve on the crisis communication team.



Job Duty

Perform other related duties as assigned.

Posting Number


Number of Vacancies


Desired Start Date


Position End Date (if temporary)

Open Date


Applications Accepted Through Date


Open Until Filled


Information regarding transcripts

The option to upload transcripts is available. Original, official transcripts showing the highest related degree earned is required at the time of hire (even if obtained at BSU). Degree verification will be conducted.

Special Instructions Summary

Supplemental Questions

Required fields are indicated with an asterisk (*).

Applicant Documents
Required Documents
  1. Resume
  2. Cover Letter
Optional Documents
  1. Undergraduate Transcripts
  2. Master's Transcripts