Associate Director of Marketing and Social Media

Marist College

Associate Director of Marketing and Social Media 

Marist College seeks an innovative and strategic Associate Director of Marketing who is responsible for planning, development, execution, and implementation of the College's digital assets, including email, social media, and the website. We are looking for a strategic thinker who can bring technical savvy and excellent communication skills to help produce compelling and interesting content through our digital platforms. The ideal candidate will have experience with digital media and content creation across multiple platforms and dependable and collaborative attitude.

Minimum Qualifications:

• Minimum of 5 years of related work experience in lead generation marketing, and social media

• Excellent written and oral communications skills; flawless editing to support clear ideas
• Bachelor’s degree in marketing, communications, English, business or a related field
• Proven ability to thrive in a fast-paced, results-oriented, collaborative environment
• Self-starter who thrives in ambiguous environments and adapts easily to change
• Able to work under pressure quickly, effectively and efficiently

Essential Functions:

• Utilize digital channels to execute marketing and lead generation campaigns
• Manage day-to-day scheduling and posting on Facebook, Twitter, Linkedin, and Instagram
• Be an expert in the social media space, monitoring for conversations, activities, and trends that may serve as opportunities for the organization.
• Strategize and implement social programs to increase brand awareness and engagement
• Create and execute our social calendar to promote products, events, and company initiatives
• Write engaging and educational copy for social media posts
• Understand how to analyze data, google analytics, reports and creating recommendations based on data. Know how to evaluate past performance and how to present new ideas and merchandise.
• Brings a positive and can-do approach to creating rich content to be used across all marketing channels including but not limited to email, social, display, website and print
• Assist the Director of Marketing in planning and implementing strategies for lead generation
• Updates websites and creates new website pages and campaign landing pages
• Works closely with IT on developing new website functionality
• Works with an agency to execute paid social media and digital programmatic campaigns including the creation of content, placement of pixels on our website, and working with the creative team to develop ads
• Manages interns to assist with the execution of organic social media
• All other duties as assigned

About the Department:

The Office of College Marketing and Communications serves as the institution’s central hub of content creation and brand management. The office’s mission is to build national awareness of Marist and drive new student enrollment by strengthening the Marist brand through thoughtful storytelling, editorials, videos, photography, and creative visuals.

About Marist

Located on the banks of the historic Hudson River and at its Florence, Italy campus, Marist College is a comprehensive, independent institution grounded in the liberal arts. Its mission is to “help students develop the intellect, character, and skills required for enlightened, ethical, and productive lives in the global community of the 21st century.” Marist is consistently recognized for excellence by The Princeton Review (Colleges That Create Futures and The Best 385 Colleges), U.S. News & World Report (10th Best Regional University/North, 5th Most Innovative School/North), Kiplinger’s Personal Finance (“Best College Values”), and others. The College is top-ranked for long-term study abroad (#4 in the U.S.) by the U.S. State Department’s Open Doors report. Marist educates more than 5,000 traditional-age undergraduate students and 1,400 adult and graduate students in 47 undergraduate majors and numerous graduate programs, including fully online MBA, MPA, MS, and MA degrees, and also Doctor of Physical Therapy and Physician Assistant programs.  To learn more, please visit https://www.marist.edu/about

Applications

To learn more or to apply, please visit https://www.marist.edu/careers. Only online applications are accepted.

Marist College is strongly committed to the principle of diversity and is especially interested in receiving applications from members of ethnic and racial minority groups, women, individuals with disabilities, veterans, and persons from other under-represented groups.

AN EQUAL OPPORTUNITY/AFFIRMATIVE ACTION EMPLOYER