Marketing Automation Specialist

Posting Details

Job Title Marketing Automation Specialist Department OpenStax Full Time/Part Time Full-Time Requisition Number S21036 Open Date 08/21/2020 Close Date 09/14/2020 Salary Information

$55,000 to $65,000 annually

Work Schedule

- Monday through Friday, 9 a.m. to 5 p.m. central time
- Additional hours may be required during evening and weekends to meet deadlines.
- This position is expected to be remote as needed in response to the pandemic and will be required to equip a home office including secure, high speed internet.

Benefits Eligible Yes Eligible for Overtime No Position Summary

OpenStax is a non-profit textbook publisher, learning software producer, and platform for learning research based at Rice University. Our mission is to provide every student with free or low-cost access to high-quality learning materials and tools that help them succeed in their education and career. We have created a library of over 40 free and openly licensed college textbooks that serve nearly four million students (as of summer 2020), resulting in $300 million dollars in savings annually. We are embarking on an ambitious and exciting strategic initiative to create a unified OpenStax experience for the faculty and students that use our textbooks and learning tools. We are creating a compelling student experience for our entire library that generates meaningful insights that we can use to improve student performance and learning.

The marketing automation specialist is a key OpenStax team member who helps plan the overall email strategy, including email communications throughout the customer lifecycle, journey building, and more. This position will also coordinate and execute the team’s email campaigns and sends, manage Pardot and its interactions with Salesforce, lead marketing automation efforts within the marketing team, and participate in additional marketing activities as needed.

Education Required Bachelor's Degree Major/Discipline Substitution for Education Requirement Experience may not be substituted for the education requirement. Education Preferred

Bachelor’s degree in marketing, business, communications, public relations, English, or related majors

Experience Required 3 years Type of Experience

Related experience in marketing, communications or other closely related field

Substitution for Experience Requirement Education may not be substituted for the experience requirement. Experience Preferred

- Experience using customer relationship management systems ( CRM )
- Experience developing metrics-driven marketing campaigns
- Experience in higher education or academic publishing
- Experience editing website content using a content management system ( CMS )

License/Certification Required

None

License/Certification Preferred Skills Required

- Demonstrated mastery of Pardot, including general administration, lead scoring, syncing with Salesforce, email marketing, Engagement Studio, and landing page and form design
- Excellent verbal and written communication skills
- Ability to develop digital marketing assets, including but not limited to email and landing page design, lead capture form creation, building engagement studio programs, email and newsletter templates
- Ability to develop digital marketing assets, including but not limited to email and landing page design, lead capture form creation, building engagement studio programs, email and newsletter templates
- Ability to strategize and execute email marketing campaigns, including testing and QA
- Ability to analyze marketing data (conversion rates, traffic, campaign results, A/B testing etc.) and to consult on future strategies
- Ability to work alongside the Salesforce administrators to ensure database cleanliness, effective lead scoring, sync with Salesforce, and campaign execution
- Ability to provide guidance and consulting on advanced email marketing tactics including dynamic content, personalization strings, and A/B testing
- Adherence and accountability to company policies and values
- Ability to organize and articulate abstract ideas
- Maturity, good judgment, creativity and initiative
- Ability to communicate well with a diverse team with varying skill sets
- Word processing skills and knowledge of desktop publishing
- Ability to set priorities, to schedule and follow through on multiple tasks, and to meet strict deadlines
- Background knowledge of inbound marketing demand generation strategies, including search, social, email, and content marketing
- Process oriented with high attention to detail

Skills Preferred

- The ability to work independently with minimal guidance or supervision
- Ability to utilize core marketing technologies and platforms including but not limited to content management systems, Google Analytics, and Adobe Creative Suite
- Retain training and direction from management
- Ability to internalize and accurately leverage OpenStax processes
- Ability to execute communications strategies
- Basic HTML / CSS
- Broad cultural background, demonstrated by an interest in and exposure to the arts, humanities, and education

Internal / External Contacts

Internal: Contact with members of the Rice University community, including faculty, staff, and students
External: Contact with vendors and consultants

Physical Demands

- Must be able to lift trade show materials (up to 40 pounds)
- Requires working at a computer for extended periods of time (up to eight hours per day)
- Must be able to exhibit at trade shows

Working Conditions

- Monday – Friday: 9 a.m. – 5 p.m. central standard time
- Additional hours may be required during evening and weekends to meet deadlines
- This position is expected to be remote as needed in response to university needs and will be required to equip a home office including secure, high speed internet

Essential Personnel

Position is not considered essential during a campus emergency.

Rice University Standard of Civility

Serves as a representative of the University, displaying courtesy, tact, consideration and discretion in all interactions with other members of the Rice community and with the public.

Security Sensitive

As defined under the Texas Education Code and Rice Policy No. 425 , this position is security sensitive and employment in this position is contingent upon the successful completion of a background check.

Special Instructions to Applicants

Please attach all required documents in PDF format.

Quick Link for Posting http://jobs.rice.edu/postings/24197
Essential Functions

- Develops and manages the communication and brand strategy for individual
program(s) incorporating appropriate channels
- Recommends, manages, and executes integrated marketing plans/programs and strategies to meet business objectives
- Guides event planning and execution
- Manages vendors on specific projects
- Manages program budget, goals, and objectives in alignment with
organizational goals
- Manages market research and analysis used to make informed decisions regarding strategic marketing direction, product segmentation and customer targeting
- Assesses market opportunities and tracks market trends
- Recommends marketing improvements based on findings
- Writes, designs, and coordinates the production of communication and marketing pieces
- Performs all other duties as assigned

Additional Functions or Information

- Owns the organization’s email efforts, including all Pardot and Salesforce ( CRMS ) sends, and ensures all email communications are tested, up to date, and on brand
- Regularly generates meaningful reports on OpenStax’s email efforts that measure their effectiveness in reaching the goal of the campaign
- Works with the marketing and communications team to contribute to the development of marketing strategies for OpenStax products and services, and leads the developing, testing, sending, and reporting email efforts
- Generates Salesforce reports and works with the Salesforce admin to improve integration and create visualizations, as needed
- Fulfills general marketing and communications duties to support the team as assigned



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