Assistant Director of Communications, Office of Admission

Bard College, a liberal arts college on the Hudson River, is a private institution working in the public interest.

Employer Website: http://apply.interfolio.com/76994
This position supports the development and execution of email, web, social media and print communication vital for the unique work of the Office of Admission. This position reports directly to the Director of Admission and works closely with the Director of Communications.

Overall Responsibilities

• Work closely with the Director of Admission and Director of Communications, providing support through the development and implementation of integrated communication strategies to advance the College’s strategic goals and visibility
• Work to present the Office of Admission in a professional, engaging, and highly attractive manner to all stakeholders and constituent groups related to the College, including current and potential future students, faculty, staff, parents, alumni/ae and others
• Support office communications by making sure internal and external messages are clear, including but not limited to external communications related to the application timeline, collection of application materials, deposit and enrollment procedures, and invitations to admission events
• Stay abreast of modern trends and social media; working with the Director of Admission and Director of Communications on brand identity development and brand campaign strategy
• Stay abreast of new tools within our CRM (Slate by Technolutions) paying close attention to existing tools including but not limited to Deliver and Events

Primary Functions
General:

• Work with the Director of Admission and Director of Communications to develop appropriate, clear and creative communications across all materials, print and digital
• Make sure that new forms of communication, new campaigns and the overall communications timeline are shared with and understood by the admission and Slate teams
• Support the work of Communications through continuous re-imagining of content and the interactive web experience
• Work closely with the Director of Communications and the Slate team to complete necessary query checks to ensure accurate release and receipt of all communications
• Work with the Director of Communications to analyze open, click and response rates for communications to assist in determining the direction of future communications with the Director of Admission and Director of Communications
• Under the supervision of the Director of Admission and Director of Communications edit and proofread communication through Slate, the College’s public website, and other platforms as appropriate
• Communicate with other offices on campus as directed by the Director of Admission and Director of Communications to determine new student trends, faculty events and course offerings, CDO (Career Development Office) developments, CCE (Center for Civic Engagement) efforts and DOSA (Dean of Student Affairs Office) operations so as to communicate thoroughly and honestly about the services existing and developing on campus
• When necessary and appropriate collaborate with campus colleagues (faculty and staff) and third party vendors in the planning, coordination and production of marketing initiatives
• Adopt communications projects for Admission

Video:

• Collaborate on the design and production of new videos with the Director of Admission, Director of Communications and videographers available from on or off campus

Publications:

• As directed, work closely with publications to review materials in both content and design with the Director of Admission and Director of Communications
• Help maintain inventory of publications and marketing collateral; provide support in keeping accurate records and preparing reports

Technological Tasks:

• Engage in any necessary training from the Slate team
• Effectively use the Delivery tool in Slate through any additional training that may be required
• Work closely with the Director of Communications and Slate team on new tools
• Work with Slate tools as directed to create targeted queries and keep up with current technologies and methodologies using graphic design, web design, print media and production
• Use software and tools such as Photoshop to assist with updating presentations, resizing images for email, updating recruitment materials and other communication materials as needed
• Help coordinate social media posts/stories

Recruitment and Conversion Events/Tasks:

• Work with the Director of Admission and Director of Communications to develop invitations and other appropriate communications with counselors for recruitment and conversion events
• Assist the Director of Communications in creating events in the Slate and developing appropriate associated messaging in collaboration with the Director of Admission, with any additional support from the Slate team
• Support the Director of Communications in the organization of major events, most notably Admitted Students Day and Fall Open House
• During application reading season, work with the Director of Admission and Director of Communications to coordinate communication, including but not limited to missing materials announcements and the faculty letter writing campaign
• Print admission letters and envelopes carefully checking and proofing that the right letters go to the right students.

Required Skills

• Minimum of three years of marketing and communications experience
• Experience using marketing strategies for engaging different audiences, including digital and emerging technologies and drip marketing campaigns
• Experience in project management, including the management of multiple simultaneous projects
• Experience with database systems, including our current CRM (Slate by Technolutions)
• Knowledge of Microsoft Office and publication design and the skills to use Adobe Creative Suite, including Photoshop
• Ability to drive a car (valid driver’s license)
• Ability to assist with the moving of boxes and office supplies
• Excellent writing, organizational and digital literacy skills
• Excellent prioritization and problem-solving skills
• Excellent attention to detail
• Excellent understanding of mail-merge in word
• Proven ability to work independently and as a member of a team
• Willingness to participate in office tasks as assigned
• Willingness to work occasional evenings and/or weekends as needed
• Must be able to occasionally lift 20 pounds

To Apply:
Please submit a cover letter, resume, and the names of three references through Interfolio.com at http://apply.interfolio.com/76994

Bard College is an equal opportunity employer and we welcome applications from those who contribute to our diversity. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, mental, or physical disability, age, sexual orientation, gender identity, national origin, familial status, veteran status, or genetic information. Bard is committed to providing access, equal opportunity, and reasonable accommodation for all individuals in employment practices, services, programs, and activities.

AA/EOE