Marketing Outreach Coordinator

Posting Details

Job # 036190 Department Code 21803-6209 Department African-American Studies Job Title Marketing Outreach Coordinator Location Syracuse, NY Pay Range Commensurate with Experience Staff Level S4 FLSA Status Non-exempt Hours

Standard University business hours

8:30am – 5:00pm (academic year)
8:00am – 4:30pm (summer)

Some evening work may be required.

Job Type Full-time Campus Syracuse, NY Unionized Position Code Not Applicable Job Description

CURRENTLY ON PAUSE – your application will remain on file

Reporting to the Executive Director, the Marketing Outreach Coordinator will provide critical mission support for high quality educational engagement, outreach activities and community and external relations for the CFAC presenting series & special projects. The primary duties include pitching new marketing ideas and developing a comprehensive marketing plan; collaborating with the Executive Director and Curatorial Education Programs Coordinator to create marketing materials for educational and community programs. This individual will also be responsible for coordinating and aligning with the Division of Marketing and Communication’s overarching marketing and communications strategies and branding and style guidelines. About the Community Folk Art Center-Community Folk Art Center, Incorporated ( CFAC ) was founded in 1972 by the late Herbert T. Williams, a professor in the African American Studies Department, in collaboration with other Syracuse University faculty and students, as well as local artists and Syracuse city residents. The primary motivation and objective for the establishment of CFAC was to provide a high-quality showcase for African Diasporan artists, creating a setting for dialogue and interaction among emerging, mid-career and professional artists, in Central New York.


• Bachelor’s degree in graphic design, marketing, ethnic studies, communications, or journalism and two or more years’ experience in a similar position.

• Demonstrated success in developing marketing campaigns and/or successful community engagement projects.

• Grant writing experience is desired but not required.

• This position works with minors. Successful completion of a standard criminal background check is required.

Job Specific Qualifications

• Fluency in Adobe (Photoshop, Illustrator, InDesign), WordPress, PowerPoint, social media applications (Facebook, Twitter, Instagram)

• Technically savvy

• Excellent organizational and verbal/written communication skills

• Ability to work independently and as a team member

• Excellent interpersonal skills

• Excellent verbal and written communication skills

• Demonstrated initiative, creativity, and ability to be a self-starter

• Proven ability to prioritize tasks and manage multiple tasks simultaneously

• Impeccable integrity and a strong work ethic

• Proven high-standards for work products

• Attention to detail and be able to multi-task

• The ability to exercise good judgment


• Engages and grows an interactive community among students, instructors, staff, (the community), and the media, with the goal to increase class and event participation, as well as followers and engagements across all social media platforms. In coordination with the Executive Director, devise outreach activities and local partnerships for the purposes of connecting CFAC¿s performing arts and education programs to local and extended communities as defined by CFAC’s annual planning and strategic plans. Duties include but are not limited to:
– Assembling project teams with CFAC, community partners, including local schools, libraries, youth programs; coordinating meetings; assisting with goal creation, outcomes and next steps.
– Maintain open and collaborative relationship with the A&S Communications Office to ensure that CFAC efforts are amplified, and all collateral meets University brand and ADA standards. Maintain open and collaborative relationship with central marketing and communications and A&S.

• In coord with the Exec Dir and Curatorial Education Programs Coordinator, pitch and develop the CFAC communications and marketing strategy. Design marketing and promotion materials for, but not limited to, production programs, guest curator exhibits, etc. to increase student, faculty and community engagement at CFAC .
Plan monthly activities for CFAC website and maintain current and relevant information. Create posters, flyers, advertisements, and mailing pieces. Create engaging graphic designs for event posters, postcards, and signs. Develop a digital strategy, manage department’s social media sites, and distribute save the date notifications in a timely manner. Oversee direct mail campaigns and maintain updated mailing lists. Write in a diversity of styles, demonstrating command of voice of knowledge of platforms. Assist with public relations and media relations including press announcements. Print and strategically distribute marketing materials to SU students, faculty, and community networks in a timely fashion. Plan and facilitate major events. Coord and align with the Div of Marketing and Communication’s overarching marketing and communications strategies and branding and style guidelines. In coordination with central marketing, the Exec Dir, and Curatorial Education Programs Coord.

• Compile and archive marketing materials and photographs from CFAC events.

• Assist in supervision of student employees as needed.

Physical Requirements Tools/Equipment Application Instructions

In addition to completing an online application, please attach a resume and cover letter.

About Syracuse University

Syracuse University is a private, international research university with distinctive academics, diversely unique offerings and an undeniable spirit. Located in the geographic heart of New York State, with a global footprint, and nearly 150 years of history, Syracuse University offers a quintessential college experience.

The scope of Syracuse University is a testament to its strengths: a pioneering history dating back to 1870; a choice of more than 200 majors and 100 minors offered through 13 schools and colleges; nearly 15,000 undergraduates and 5,000 graduate students; more than a quarter of a million alumni in 160 countries; and a student population from all 50 U.S. states and 123 countries. For more information, please visit

About the Syracuse area

Syracuse is a medium-sized city situated in the geographic center of New York State approximately 250 miles northwest of New York City. The metro-area population totals approximately 500,000. The area offers a low cost of living and provides many social, cultural, and recreational options, including parks, museums, festivals, professional regional theater, and premier shopping venues. Syracuse and Central New York present a wide range of seasonal recreation and attractions ranging from water skiing and snow skiing, hiking in the Adirondacks, touring the historic sites, visiting wineries along the Finger Lakes, and biking on trails along the Erie Canal.


Syracuse University is an equal-opportunity, affirmative-action institution. The University prohibits discrimination and harassment based on race, color, creed, religion, sex, gender, national origin, citizenship, ethnicity, marital status, age, disability, sexual orientation, gender identity and gender expression, veteran status, or any other status protected by applicable law to the extent prohibited by law. This nondiscrimination policy covers admissions, employment, and access to and treatment in University programs, services, and activities.

Commitment to Supporting and Hiring Veterans

Syracuse University has a long history of engaging veterans and the military-connected community through its educational programs, community outreach, and employment programs. After World War II, Syracuse University welcomed more than 10,000 returning veterans to our campus, and those veterans literally transformed Syracuse University into the national research institution it is today. The University’s contemporary commitment to veterans builds on this historical legacy, and extends to both class-leading initiatives focused on making an SU degree accessible and affordable to the post-9/11 generation of veterans, and also programs designed to position Syracuse University as the employer of choice for military veterans, members of the Guard and Reserve, and military family members.

Commitment to a Diverse and Inclusive Campus Community

Syracuse University maintains an inclusive learning environment in which students, faculty, administrators, staff, curriculum, social activities, governance, and all other aspects of campus life reflect a diverse, multi-cultural, and international worldview. The University community recognizes and values the many similarities and differences among individuals and groups. At Syracuse, we are committed to preparing students to understand, live among, appreciate, and work in an inherently diverse country and world made up of people with different ethnic and racial backgrounds, military backgrounds, religious beliefs, socio-economic status, cultural traditions, abilities, sexual orientations and gender identities. To do so, we commit ourselves to promoting a community that celebrates and models the principles of diversity and inclusivity.

Quick Link Job Posting Date 01/24/2020 Application Deadline Full Consideration By Job Category Staff Message to Applicants

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