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Purdue University Mitchell E. Daniels, Jr. School of Business

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Purdue University Daniels Business School

Purdue University's new Mitchell E. Daniels, Jr. School of Business will create the next generation of students ready to lead, or found, great companies and transform society.

The Daniels School of Business will build upon Purdue’s mission as a land-grant university to make education more affordable and accessible. It is comprised of the Bruce White Undergraduate Institute and the Krannert Graduate Institute.

The Bruce White Undergraduate Institute is the result of a $50 million gift from the Dean and Barbara White Family Foundation to honor Bruce White, former Purdue Trustee and founder and chairman of White Lodging. It will provide students greatly enhanced experiential learning opportunities, revised curricula to stay at the cutting edge of business education, and an enhanced understanding of the role of business in society.

The Krannert Graduate Institute honors original school benefactors Herman and Ellnora Krannert. It allows students to learn in residential, online or hybrid settings to further their careers in a vibrant ecosystem, giving them analytical and problem-solving skills to move industry forward and change the world.

We will prioritize four foundational pillars: Excellence at Scale; Integrating Business with Technology; Transformative Learning; & Cornerstone for Business

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